John Koo was born on December 11, 1946, in Jinjoo, Kyongsang Nambo province, Korea. He graduated from Kyonggi High School and then left Korea for the United States. Koo studied economics at Princeton University and received a BA in 1973. He went to work for LG Electronics in 1977, serving as director of LG International in Hong Kong from 1977 to 1979. He moved to the Singapore office in 1982, where he worked as the regional director until 1987. In 1987 Koo was appointed senior vice president of the international business division of LG Electronics. Through his hard work and dedication, he became the CEO and president in 1996. In 1999 the company appointed him vice chairman and CEO.
Koo defined his time with LG Electronics as the digital age. Information was exchanged quickly and relationships with clients varied from having one to one interactions to having one person working with many clients. In order to keep up with the times, Koo made plans to restructure LG Electronics. He identified four areas that would create value in the new electronics age: customer focus, mutual cooperation, market responsiveness, and products. He recruited high-quality resources to meet the demands of the digital corporation. Koo looked to Silicon Valley in the United States as a model for the Asia Pacific region and urged others to create an open network based on mutual cooperation.
During his time as vice chairman and CEO, Koo actively pursued a variety of business ventures for LG Electronics. He targeted an investment of $430 million between 2000 and 2003 to increase the presence of LG Electronics in China, which Koo hoped to create into an outpost for its advance into the global market. He also worked diligently at targeting the Chinese market for sales of cutting edge, high-quality electronics. His vision was a success, and LG Electronics became one of the largest electronics companies.
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